Beauty discovery + virtual try-on

Don't tell shoppers what to look like. Let them play.

Beauty Disco is a playful discovery experience brands run on their own site, app or campaigns. Shoppers find their vibe, get a line of poetry that feels like theirs, then explore and try on looks that match. The brand captures the first-party profile behind every choice.

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How it works

From a first swipe to a shoppable look

Three steps, no forms and no right answers.

1
Soft and glowyBold and dramaticFresh and playful

Discover

Shoppers swipe through styles and moods and show what they are drawn to.

2
Your character
Golden Hour

Meet your character

They get a name, a line of poetry and a shareable card. The brand captures the first-party profile behind it.

3

Try on and shop

Matched looks are tried on with virtual try-on, with shades rendered on their own skin, then added to the basket.

Pick your vibe

Meet the 12 characters

None is tied to skin tone, age or beauty standards. Shoppers pick the one that feels like them, or the one they want to be tonight, and get a look to match.

Golden Hour

The world slows down a little when you walk in.

The look

Luminous baseCream blushGlossy lip tint
→

Afterglow

Some people leave a room. You leave a feeling.

The look

HighlighterSoft shimmer shadowSheer lip balm
→

Velvet Dusk

Half a secret, half a surprise.

The look

Smoky eyeshadowDefined linerVelvet lipstick
→

Midnight Muse

Even the moon borrowed a little magic from you.

The look

Metallic eyeshadowWinged linerSatin lipstick
→

Wild Ember

You carry a little wildfire inside.

The look

Warm bronzerSmudged linerMatte lipstick
→

Electric Pop

You were never made to be quiet.

The look

Color linerBright lipstickShimmer topper
→

Rosewater

You make tenderness feel like rebellion.

The look

Dewy skin tintSoft blushTinted lip balm
→

Saffron Sun

You collect adventures like others collect souvenirs.

The look

Sun-kissed bronzerShimmer highlighterLip gloss
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Moonflower

You bloom where nobody thought to look.

The look

Pearl highlighterSoft eyeshadowSheer lip oil
→

Ocean Breeze

Calm on the surface, endless underneath.

The look

Fresh skin tintCream eyeshadowClear lip gloss
→

Summer Rain

Everyone else runs for cover. You dance.

The look

Waterproof mascaraDewy tintJuicy lip gloss
→

Wild Wind

You were never meant to stay in one place.

The look

Brow gelStreaked blushLip stain
→

Make it yours

Your brand, your cast of characters

Beyond the core twelve, we build custom characters with you for a season, a launch or a moment. Each one gets its own name, line of poetry and looks matched from your catalog.

Halloween cast

A set of mischievous characters for one night of the year.

Holiday collection

Characters that turn gifting and party season into a game.

Festival capsule

Characters tied to an event, a city or a summer.

Launch campaign

A character for every new collection, matched to the products in it.

Your characters

Names, lines of poetry and visuals made for your brand and matched to your catalog.

Your data

Every swipe and every character a shopper lands on becomes a first-party profile you own.

Made to be shared

Each character comes with a shareable card, so shoppers bring friends into your experience.

Ready to let your shoppers play?

See how Beauty Disco turns playful discovery into first-party data and shoppable looks.

Book a Demo
Explore Use Cases
Close-up beauty portrait with warm light flares, representing ARview's AI-powered skin and beauty discovery

Frequently Asked Questions

What is Beauty Disco?

Beauty Disco is ARview's playful discovery experience. Brands deploy it on their own site, app or social campaigns so shoppers can find their vibe, meet one of 12 characters, and explore and try on looks matched to it. It doesn't tell shoppers what to look like: it lets them play.

Why is it called Disco?

Disco is short for discovery. It is also the mirror ball: one light splitting into many colors, a night out, a version of yourself you can try on for an evening.

How does Beauty Disco build looks?

Shoppers swipe through styles and moods, meet their character, and Beauty Disco matches products from the brand's catalog into complete looks, not generic product sets, such as Golden Hour, Velvet Dusk and Electric Pop.

Does Beauty Disco include virtual try-on?

Yes. Shoppers can try looks on with real-time virtual try-on through their camera, then add the products to the basket. The resulting profile and interaction data returns to the brand.

What are the 12 characters?

Golden Hour, Afterglow, Velvet Dusk, Midnight Muse, Wild Ember, Electric Pop, Rosewater, Saffron Sun, Moonflower, Ocean Breeze, Summer Rain and Wild Wind. Each has a name and a line of poetry, and none is tied to skin tone, age or conventional beauty standards.

Does Beauty Disco tell shoppers what suits them?

No, and that is the point. Beauty Disco doesn't classify shoppers or tell them what to look like. They choose the character that feels like them, or the one they want to be tonight, and explore looks from there.

Can we create our own characters?

Yes. We build custom characters with you for a season, a launch or a moment, such as a Halloween cast or a holiday collection, each with its own name, line of poetry and matched looks from your catalog.

Can shoppers share their character?

Yes. Each character comes with a shareable card that shoppers can post or send to friends, which brings new shoppers back to the brand's experience.