Beauty discovery + virtual try-on

Don't tell shoppers what to look like. Let them play.

Beauty Disco is a playful discovery experience brands run on their own site, app or campaigns. Shoppers find their vibe, get a line of poetry that feels like theirs, then explore and try on looks that match. The brand captures the first-party profile behind every choice.

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How it works

From a first swipe to a shoppable look

Three steps, no forms and no right answers.

Phone showing the Beauty Disco swipe experience with beauty looks to choose from
1

Discover

Shoppers swipe through styles and moods and show what they are drawn to.

Shareable Golden Hour character card with a name, a line of poetry and matched makeup looks
2

Meet your character

They get a name, a line of poetry and a shareable card. The brand captures the first-party profile behind it.

Lipstick with a virtual try-on panel showing shades on different skin tones and an add to basket button
3

Try on and shop

Matched looks are tried on with virtual try-on, with shades rendered on their own skin, then added to the basket.

Meet the cast

Meet the 12 characters

None is tied to skin tone, age or beauty standards. Shoppers land on the one that feels like them, or the one they want to be tonight, and get a look to match.

Portrait with glowing skin and warm golden tones

Golden Hour

The world slows down a little when you walk in.

Luminous baseCream blushGlossy lip tint

Midnight Muse

Even the moon borrowed a little magic from you.

Metallic eyeshadowWinged linerSatin lipstick

Rosewater

You make tenderness feel like rebellion.

Dewy skin tintSoft blushTinted lip balm

Ocean Breeze

Calm on the surface, endless underneath.

Fresh skin tintCream eyeshadowClear lip gloss
Portrait with dramatic eye makeup and deep purple tones

Afterglow

Some people leave a room. You leave a feeling.

HighlighterSoft shimmer shadowSheer lip balm

Wild Ember

You carry a little wildfire inside.

Warm bronzerSmudged linerMatte lipstick

Saffron Sun

You collect adventures like others collect souvenirs.

Sun-kissed bronzerShimmer highlighterLip gloss

Summer Rain

Everyone else runs for cover. You dance.

Waterproof mascaraDewy tintJuicy lip gloss
Portrait with curly hair and a sun-kissed bronzed look

Velvet Dusk

Half a secret, half a surprise.

Smoky eyeshadowDefined linerVelvet lipstick

Electric Pop

You were never made to be quiet.

Color linerBright lipstickShimmer topper

Moonflower

You bloom where nobody thought to look.

Pearl highlighterSoft eyeshadowSheer lip oil

Wild Wind

You were never meant to stay in one place.

Brow gelStreaked blushLip stain

Make it yours

Your brand, your cast of characters

Beyond the core twelve, we build custom characters with you for a season or a moment. Each one gets its own name, line of poetry and looks matched from your catalog.

Halloween cast

A set of mischievous characters for one night of the year.

Holiday collection

Characters that turn gifting and party season into a game.

Festival capsule

Characters tied to an event, a city or a summer.

Your characters

Names, lines of poetry and visuals made for your brand and matched to your catalog.

Your data

Every swipe and every character a shopper lands on becomes a first-party profile you own.

Made to be shared

Each character comes with a shareable card, so shoppers bring friends into your experience.

Ready to let your shoppers play?

See how Beauty Disco turns playful discovery into first-party data and shoppable looks.

Book a Demo
Explore Use Cases
Close-up beauty portrait with warm light flares, representing ARview's AI-powered skin and beauty discovery

Frequently Asked Questions

What is Beauty Disco?

Beauty Disco is ARview's playful discovery experience. Brands deploy it on their own site, app or social campaigns so shoppers can find their vibe, meet one of 12 characters, and explore and try on looks matched to it. It doesn't tell shoppers what to look like: it lets them play.

Why is it called Disco?

Disco is short for discovery. It is also the mirror ball: one light splitting into many colors, a night out, a version of yourself you can try on for an evening.

How does Beauty Disco build looks?

Shoppers swipe through styles and moods, meet their character, and Beauty Disco matches products from the brand's catalog into complete looks, not generic product sets, such as Golden Hour, Velvet Dusk and Electric Pop.

Does Beauty Disco include virtual try-on?

Yes. Shoppers can try looks on with real-time virtual try-on through their camera, then add the products to the basket. The resulting profile and interaction data returns to the brand.

What are the 12 characters?

Golden Hour, Afterglow, Velvet Dusk, Midnight Muse, Wild Ember, Electric Pop, Rosewater, Saffron Sun, Moonflower, Ocean Breeze, Summer Rain and Wild Wind. Each has a name and a line of poetry, and none is tied to skin tone, age or conventional beauty standards.

Does Beauty Disco tell shoppers what suits them?

No, and that is the point. Beauty Disco doesn't classify shoppers or tell them what to look like. They choose the character that feels like them, or the one they want to be tonight, and explore looks from there.

Can we create our own characters?

Yes. We build custom characters with you for a season or a moment, such as a Halloween cast or a holiday collection, each with its own name, line of poetry and matched looks from your catalog.

Can shoppers share their character?

Yes. Each character comes with a shareable card that shoppers can post or send to friends, which brings new shoppers back to the brand's experience.