About ARview
The agentic commerce platform for beauty and fashion
ARview is a London-based company building an agentic commerce platform for beauty and fashion brands and retailers. It connects shopper experiences—including skin diagnostics, virtual try-on and guided discovery—with the commercial systems behind them: catalogue, inventory, personalisation, campaigns and retail media.
What ARview does
ARview brings together two connected products.
Experience Studio gives shoppers camera-based skin diagnostics across 15+ skin signals, personalised routine building, photorealistic beauty try-on and interactive colour discovery.
Agentic Commerce Hub turns those interactions into commercial action. Aria, ARview’s domain-specific intelligence, coordinates specialist agents across personalisation, catalogue and inventory, loyalty, campaigns, audience intelligence and—launching soon—retail media.
A skin scan or try-on does not end with a recommendation. It can match the shopper with suitable products that are available to buy, inform a personalised follow-up and generate consented first-party signals that improve future merchandising and marketing decisions.
Who ARview is for
ARview is built for beauty and fashion brands, retailers and marketplaces, as well as professional skincare companies selling through salons, clinics and beauticians.
Why ARview exists
Beauty and fashion discovery have moved to social platforms, creators and AI assistants. Most e-commerce experiences, however, still rely on search bars, filters and static product grids.
This leaves brands with fragmented shopper signals and limited ability to act on them. ARview closes that gap by connecting discovery, diagnostics and try-on with agents that translate shopper intent into coordinated commercial action—not another dashboard for teams to interpret.
Founder
Christina Harutyunyan is the Founder and CEO of ARview. She has more than 20 years of experience leading growth, revenue and marketing across beauty, retail, technology and B2B SaaS.
As Revenue Excellence Director at Notino, one of Europe’s largest online beauty retailers, she worked across revenue performance, retail media and strategic brand partnerships. She has also held executive and C-suite roles at STRV and Socialbakers/Emplifi, and previously built and led a 60-person marketing organisation serving 37 markets at The Adecco Group.
Christina holds an MSt in Entrepreneurship from Cambridge Judge Business School, an MBA and a Master’s in Enterprise Management from Jean Moulin Lyon 3 University.
Company facts
ARview is the trading name of Augmented Reality View Ltd, registered in England and Wales under company number 16703898 and incorporated on 9 September 2025.
Founder and CEO: Christina Harutyunyan
Category: Agentic commerce, skin diagnostics and virtual try-on
Industries: Beauty, skincare, fashion and retail